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To keep your denim looking great, the most important trick is to do nothing. Try to wash denim as little as possible. If you spill something on your denim try to spot-treating the stain. When you do wash your denim, always wash it with similar colours and inside out. Always hang your jeans up to dry and do not tumble dry them as this can cause fold creases to your denim.
Caring for your cotton
Did you know that cotton clothes actually can be washed, dried and heated several times without any notable marks? But instead of bleaching it, you can easily use lemon juice for stains and vinegar for bad smell. This both benefits your clothes and the environment.