NICCE

Established in 2013, NICCE emerged from a summer in Ibiza, where British founder Mitch and friends drew inspiration from the island's creativity. The brand name originated from their go-to phrase "Niiiiiice", signifying appreciation and support. Pronunciation varies, but at HQ it's 'nee-chee'. NICCE began in a Hackney bedroom, distributing self-printed t-shirts to artists and DJs. Within a year, it gained popularity among young audiences. Offering mid-priced streetwear and accessories for men, NICCE remains committed to its community and looks forward to the future, embracing all forms of creativity. Shop for Nicce's urban-inspired fashion for men at Boozt.com. This Nordic online department store ensures the authenticity of NICCE items and offers a Nordic fashion perspective, setting itself apart from other retailers.