Craft, founded in 1973 in Borås, Sweden, is a brand with a mission to provide you with innovative, moisture-wicking sportswear that keeps you dry during physical activities. Craft's journey started with moisture-wicking base layers. Founder Anders Bengtsson used polyester fibers and advanced weaving to move sweat from your skin to the garment's surface, where it quickly evaporates. Craft lives and breathes sports. Team members embark on daily runs, bike tours, and cross-country skiing adventures to rigorously test the latest equipment. Craft also serves as the official supplier and sponsor of numerous teams, players, and associations. The leading Nordic department store Boozt.com offers a variety Craft products for women, including sportswear, shoes, equipment, and accessories.
The brand Craft is best known for its dedication to crafting high-performance sportswear that supports athletes of all levels. Since 1973, the brand has been a leader in functional sportswear, driven by a deep understanding gained through collaborations with elite athletes worldwide. The brand Craft's focus on optimal performance is reflected in their innovative designs, carefully tested to ensure comfort, flexibility, and durability. One interesting fact is that Craft's founder, Anders Bengtsson, inspired by his own running experience, pioneered the use of base layers to keep athletes dry and at the right temperature during any weather condition.
Craft is synonymous with cutting-edge sportswear tailored to elevate women's athletic performance. Their extensive product range includes a large selection of training clothes and accessories crafted from advanced materials, ensuring versatility and optimal functionality for various activities. Whether it's running, cycling, or engaging in fitness training, Craft's apparel is designed to motivate women to excel with comfort and style. Each garment is carefully engineered to provide moisture management, breathability, and freedom of movement, allowing athletes to focus on their performance without distraction. Craft inspires women to push their limits and achieve their fitness goals, supported by apparel that combines performance-driven features with sleek, feminine designs.