GANT for women

What is GANT best known for?

GANT is best known for its high-quality shirts, which have become synonymous with American fashion. The brand, founded in 1949, was instrumental in popularizing the Ivy League Look, which emphasizes a casual yet elegant style. GANT shirts stand out with features like the perfect collar roll, locker loops for wrinkle-free hanging, box pleats for extra movement, and back collar buttons to keep ties in place. Their innovative use of bold colors and unique fabrics such as Madras, candy-stripe, and tartan distinguishes them from traditional plain white shirts. GANT's reputation was further cemented by strategic advertising in prestigious publications such as The New Yorker, as well as a strong presence at the Yale Co-op, an Ivy League fashion hub. GANT began as a family business and expanded into a full line of American sportswear in the 1970s. Despite this expansion, the brand's legacy of exceptional shirt production remains the cornerstone, including a women's line launched with the slogan "For women, GANT makes shirts, not blouses".

What products does GANT sell?

GANT initially focused on producing high-quality shirts for men, well-known for their quality and iconic features like the perfect roll collar. As the brand grew, it expanded its offerings beyond shirts, debuting a line of American Sportswear in 1971, which included ties, trousers, and rugby shirts. Inspired by the trend of women borrowing men's shirts, GANT recognized the demand for high-quality clothing among women and decided to expand its product line. The brand introduced its first line of women's shirts with the slogan "For women, GANT makes shirts, not blouses". These women's shirts feature signature GANT elements like the perfect roll collar, box pleat, and back collar button, ensuring that women receive the same level of quality and style as the brand. In addition to their signature shirts, GANT offers a broad assortment of women's products, including trousers, skirts, dresses, outerwear, and footwear, all made with the same attention to quality and style as their iconic shirts. GANT also offers accessories such as scarves, belts, and bags, allowing women to complete their looks with carefully curated pieces that reflect the brand's timeless aesthetic. Whether it is everyday essentials or statement pieces, GANT's women's collection caters to various tastes and occasions.