Sport for Women
Sport for Men
Sport for KidsBjörn Borg, the Swedish fashion brand, draws its name and inspiration from the legendary tennis icon Björn Borg. Björn Borg's founder, the tennis superstar himself, brought a touch of excitement to the tennis world with his iconic style, five consecutive Wimbledon titles between 1976 and 1980, making him a tennis rockstar and a fashion icon. His brand's essence lies in its range of underclothes, shoes, purses, glasses, and perfume, with underclothes being its flagship product. With a heritage rooted in simplicity, minimalism, and Scandinavian design, Björn Borg has evolved into a brand synonymous with both performance and fashion. Björn Borg's dedication to pattern-driven designs ensures that wearing Björn Borg makes you feel active and attractive. Whether you're in need of athletic wear, lingerie, or trendy accessories from Björn Borg, the leading Nordic online department store Boozt.com offers a wide range of the Sweden-based brand's items, making it easy for you to explore and purchase its fashionable and functional pieces for women.
Björn Borg is best known for its innovative underwear, athletic apparel, and bags. The brand first appeared in the Swedish market in the early 1990s and has grown significantly, particularly in Sweden and the Netherlands. Björn Borg is known for its sporty and creative designs, which aim to make customers feel active and attractive. The brand also offers footwear and eyewear to broaden its product offering. Notably, Björn Borg manages all aspects of the business, from branding to direct consumer sales via its own stores and online platform. Björn Borg's comprehensive approach to business operations includes brand development and network services for licensees and distributors. The brand's focus on sports fashion drives its marketing and product development efforts, reflecting a passion for innovation and style.
Björn Borg sells a wide range of products, including underwear, sports apparel, and bags, all with sporty, creative designs. In addition, they license footwear and eyewear. For women, Björn Borg offers an extensive selection of gym and training clothes, such as sports bras, training tights, and sports tops, catering to various types of workouts from the gym to intense padel or tennis matches. Their women's underwear collection includes soft non-wired bras, sports bras, boxers, sports underwear, hipsters, and thongs to ensure the perfect fit for any occasion. The brand's women's shoes, from sneakers to boots and sandals, combine fashion-forward designs with ultimate comfort, making them suitable for work, leisure, and vacation. Accessories such as stylish backpacks and bags finish the look, making women feel confident and comfortable and also maintaining a chic and sporty appearance. With Björn Borg, women can find everything they need for an active and stylish lifestyle.
Boozt.com is an authorized retailer of Björn Borg, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Björn Borg products with confidence.
