Max Mara, the distinguished Italian fashion house, emerged in 1951, founded by Achille Maramotti in Reggio Emilia. The other brands owned by Max Mara, like Weekend Max Mara, showcase the brand's versatility. Weekend Max Mara, introduced as an offshoot, embraces a relaxed yet sophisticated lifestyle. Its collections seamlessly blend sophistication and comfort, offering a modern and chic style. Weekend Max Mara's global success has attracted supermodels like Linda Evangelista, contributing to its international expansion. The brand's evolution reflects a celebration of empowered and free-spirited women worldwide, making it a symbol of timeless style and effortless elegance. Boozt.com, the Nordic online department store, offers a wide range of handpicked products, featuring a curated selection of top-notch brands. Shoppers can trust the authenticity of the products and experience Weekend Max Mara fashion at its finest.
Weekend Max Mara embodies a refined yet effortless approach to sophisticated Italian fashion. Launched in 1983 as an extension of Max Mara, it introduced the most relaxed and polished apparel designed for women who navigate life with confidence and ease. With a spirit rooted in travel and exploration, the brand’s campaigns have celebrated wanderlust and self-expression, featuring collaborations with renowned figures such as Linda Evangelista, Isabella Rossellini, Amber Valletta, and Karen Elson. A signature piece, the Pasticcino Bag, with its playful design and versatile charm, reflects the brand’s balance of creativity and individuality. Weekend Max Mara’s advertising initiatives have highlighted independent women in dynamic settings, from bustling city streets to serene getaways, reinforcing a narrative of freedom and adventure.
Weekend Max Mara delivers a curated selection of wardrobe essentials for women. Jackets and coats stand out as signature pieces, valued for their tailored construction and versatility. Dresses, knitwear, and blazers are always in demand, as go-to garments for any occasion. Trousers, skirts, and jeans provide a foundation for casual and structured looks, adapting to changing trends without losing their elegant appeal. T-shirts, tops, and blouses complement these staples, ensuring a well-rounded wardrobe. The shoe selection, including sneakers and sandals, offers a balance of comfort and style, while accessories like belts add a finishing touch to a sophisticated ensemble. These pieces continue to define a collection built on enduring quality and modern elegance of Weekend Max Mara.
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