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In 1981, Newline's journey began with Helge Petersen, the founder, suspended between sky and earth in a parachute, pondering the contrast between his wet suit and the dry parachute. This pivotal moment led to the inception of one of the first functional running suits crafted from parachute fabric, marking the genesis of Newline's innovative approach to sportswear. With a background rooted in the Danish Special Forces and fueled by his passion for running, Petersen infused Newline with a commitment to precision and meticulous attention to detail. Since its inception, Newline has carved a prominent presence on the international sports scene, garnering acclaim across Europe, Asia, the US, Canada, and Australia. The brand's contemporary running apparel stands as a testament to its ongoing commitment to functionality and innovation. Achieve peak performance with Newline's cutting-edge women's apparel and acquire all the clothing pieces you need at Boozt.com. Thanks to a broad selection of handpicked items, the Nordic online department store stands out among online retailers for its commitment to Nordic fashion and its meticulously curated collection of brands.
Newline is best known for its innovative and functional running apparel. The brand was founded in 1981 by Helge Petersen, who drew inspiration from his background in the Danish Special Forces and his passion for running. Hanging in a parachute between sky and earth, the founder of Newline, Helge Petersen, started wondering why his suit was wet and the parachute still dry. Later, he used parachute fabric to make one of the first functional running suits ever. Since then, Newline has built a reputation for high-performance sportswear, focusing on comfort, military precision, and detailed design. Today, the brand is internationally recognized, offering contemporary running gear that prioritizes functionality and quality.
Newline specializes in performance-driven running apparel for both men and women. The core collection includes running suits, tops, pants, jackets, and vests, all designed with breathable, moisture-wicking, and water-resistant materials for optimal comfort and flexibility. Key offerings include functional T-shirts, tank tops, sweatshirts, shorts, leggings, and sweatpants, as well as essential accessories like hats, sports bras, socks, and underwear. Newline's lightweight and durable designs ensure freedom of movement, making them ideal for active lifestyles.