AYA Label

AYA Label, founded in Amsterdam in 2018, unites mythological storytelling with swimwear and activewear design. Each collection references Greek goddesses or Amazons, expressing confidence, movement, and individuality through sculpted silhouettes and bold prints. The brand manufactures its pieces in small European workshops using regenerated nylon (ECONYL®) and other fabrics. The brand’s designs focus on supportive fits and lasting comfort that adapt to varied body types. AYA Label emphasizes transparency and craftsmanship, pairing modern aesthetics with respect for people and materials. Through its creative blend of narrative and precision, the brand stands out as a symbol of self-assured and unique style.

AYA Label offers a collection of swimwear defined by clean shapes, bold and rich color combinations, and eye-catching designs. The range includes bikinis made up of matching and interchangeable tops and bottoms, allowing for flexible styling and fit. Designs vary from supportive triangle and wired tops to high-waisted or classic bikini bottoms, all made from soft, lasting materials that feel smooth and comfortable against the skin. All-time favorite color palettes include vibrant reds and purples, deep tones, and neutral sand shades that reflect coastal and natural influences. Each piece is made to move easily with the body, combining a confident look with everyday comfort.

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