BETTTER

Reworked menswear and exceptional tailoring put BETTTER on the fashion map. Founder Julie Pelipas was already a street-style favourite for her oversized vintage suits, which she altered herself. Some were even mistaken for Phoebe Philo-era Céline. BETTTER turned that personal uniform into something much bigger. The label takes existing menswear and unused garments, then rebuilds them for women. Jackets can be reshaped around the waist, and trousers can have exaggerated volume or unusual proportions. The original garment is still part of the story, rather than disappearing beneath the redesign. Pelipas approaches tailoring with a stylist's perspective. Years spent at Harper's Bazaar Ukraine and Vogue Ukraine honed that perspective. The result is clothing that can look both disciplined and slightly disruptive. BETTTER's 2023 Karl Lagerfeld Prize strengthened its position among a new generation of independent fashion labels.

BETTTER offers women’s tailoring alongside shirts, trousers, dresses, denim pieces, and more casual separates. Blazers are an important part of the current collection, with sculpted shapes and unexpected construction giving classic tailoring a new twist. Straight-leg trousers, such as the Mother Trouser and Classic Trousers, provide a natural counterpart. Shirts are another strong category. Some play with familiar proportions by using oversized shapes, ties, unusual fastenings, or reconstructed details. The Upside Down Shirt and Zipped Shirt demonstrate how BETTTER can make a simple piece feel less predictable. The collection also includes the Oversized Blazer Dress, T-shirts, and sportier-cut denim trousers. Together, the pieces form a wardrobe in which sharp tailoring sits comfortably alongside easier, more relaxed clothing.

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