Faithfull The Brand

Growing up continents apart, travel brought Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger together. On the island of Bali, Indonesia, the two of them met and forged a friendship that would provide the opportunity to live the life of their dreams by taking the road less travelled. Together they bonded over their mutual love for fashion and style, but more importantly, the desire to see the world. It wasn’t long before their conversations and dreams converged into a business plan and what would soon become the global fashion brand, Faithfull. Together, they have conceived and developed a label for their customers, who just like themselves, desired to feel easily and comfortably chic and confident both on their travels and at home. With a focus on integrity and community, they've partnered with manufacturers in Bali to create hand-made garments for the modern woman and her off-duty life. They the name ‘Faithfull’ for its warm, feminine appeal. The essence of their label, apparent in each collection, is youthful and uncomplicated in design, with a nostalgic nod to vintage wardrobes of summers past. They fuse Scandinavian simplicity with the Australian laid-back spirit and the island life ambience they have now have become accustomed to in Bali. Their pieces are designed with the modern traveller in mind. They are versatile and easy - allowing her to feel confident and stylish in the most effortless and attainable way possible. "We aim to be the suitcase staple for our muse and her well- lived, well-travelled life" - Sarah-Jane and Helle