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Maidenform

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Maidenform categories

Lingerie

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View results (28)
28 products
Display:2345
  • Maidenform 2-pack
    COVER YOUR BASES
    53 €
    39.75 € with EXTRA25
    S M L XL
    45
    53 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 €
    18.36 € with EXTRA20
    S L
    920
    22.95 €
  • Maidenform
    COVER YOUR BASES
    43 €
    34.40 € with EXTRA20
    S M L XL
    109
    43 €
  • Maidenform
    LOVE THE LIFT
    49 €
    39.20 € with EXTRA20
    B C D
    91
    49 €
  • Maidenform 2-pack
    COVER YOUR BASES
    53 €
    39.75 € with EXTRA25
    S M L XL
    45
    53 €
  • Maidenform
    COMFORT DEVOTION
    44.95 €
    35.96 € with EXTRA20
    34C 36B 36C 38B
    373
    44.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 €
    18.36 € with EXTRA20
    M XL XXL
    920
    22.95 €
  • Maidenform
    FIRM FOUNDATIONS
    42.95 €
    34.36 € with EXTRA20
    S
    478
    42.95 €
  • Maidenform
    MODERN COMFORT
    40 €
    32 € with EXTRA20
    S L
    109
    40 €
  • Maidenform
    LOVE THE LIFT
    49 €
    39.20 € with EXTRA20
    B C D
    91
    49 €
  • Maidenform
    CLASSIC
    44.95 €
    35.96 € with EXTRA20
    DD DDD G
    115
    44.95 €
  • Maidenform
    COMFORT DEVOTION
    44.95 €
    35.96 € with EXTRA20
    34B 38C
    373
    44.95 €
  • Maidenform
    FULL FIGURE
    44.95 €
    35.96 € with EXTRA20
    DD DDD
    80
    44.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    37.46 € 49.95 €
    29.97 € with EXTRA20
    XXL
    105
    37.46 € 49.95 €
  • Maidenform
    CLASSIC
    44.95 €
    35.96 € with EXTRA20
    DD DDD G
    115
    44.95 €
  • Maidenform
    COMFORT DEVOTION
    44.95 €
    35.96 € with EXTRA20
    34C 36B 38B
    373
    44.95 €
  • Maidenform
    PURE COMFORT
    30 € 40 €
    24 € with EXTRA20
    S M L XL
    106
    30 € 40 €
  • Maidenform
    SLEEK SMOOTHERS
    26.21 € 34.95 €
    20.97 € with EXTRA20
    XXL
    476
    26.21 € 34.95 €
  • Maidenform
    FULL FIGURE
    44.95 €
    35.96 € with EXTRA20
    DD DDD
    80
    44.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    29.97 € 49.95 €
    DD
    236
    29.97 € 49.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    37.46 € 49.95 €
    29.97 € with EXTRA20
    M L XXL
    105
    37.46 € 49.95 €
  • Maidenform
    SLEEK SMOOTHERS
    30.07 € 42.95 €
    24.06 € with EXTRA20
    XXL
    525
    30.07 € 42.95 €
  • Maidenform
    PURE COMFORT
    30 € 40 €
    24 € with EXTRA20
    S L XL
    106
    30 € 40 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    34.97 € 49.95 €
    27.98 € with EXTRA20
    DD
    236
    34.97 € 49.95 €
  • Maidenform
    TAKE INCHES OFF
    38.97 € 64.95 €
    31.18 € with EXTRA20
    XXL
    514
    38.97 € 64.95 €
  • Maidenform
    MODERN COMFORT
    40 €
    32 € with EXTRA20
    S
    109
    40 €
  • Maidenform
    SLEEK SMOOTHERS
    29.95 €
    23.96 € with EXTRA20
    S
    509
    29.95 €
  • Maidenform 2-pack
    SLEEK SMOOTHERS
    26.21 € 34.95 €
    20.97 € with EXTRA20
    L
    602
    26.21 € 34.95 €

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