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Maidenform

8 products

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Lingerie
8 products
Display:
    MODERN COMFORT, Maidenform
    50% DEAL
    MaidenformMODERN COMFORT
    19.98 €39.95 €
    XXL
    COVER YOUR BASES, Maidenform
    35% DEAL
    MaidenformCOVER YOUR BASES
    35.72 €54.95 €
    XLXXL
    SLEEK SMOOTHERS, Maidenform
    50% DEAL
    MaidenformSLEEK SMOOTHERS
    23.98 €47.95 €
    XXL
    COVER YOUR BASES, Maidenform
    • 2-pack
    60% DEAL
    MaidenformCOVER YOUR BASES
    25.98 €64.95 €
    SXXL
    CLASSIC, Maidenform
    35% DEAL
    MaidenformCLASSIC
    35.72 €54.95 €
    DDDDD
    FULL FIGURE, Maidenform
    35% DEAL
    MaidenformFULL FIGURE
    35.72 €54.95 €
    DD
    COVER YOUR BASES, Maidenform
    • 2-pack
    40% DEAL
    MaidenformCOVER YOUR BASES
    38.97 €64.95 €
    MXXL
    FULL FIGURE, Maidenform
    40% DEAL
    MaidenformFULL FIGURE
    32.97 €54.95 €
    DDDDD