Boozt Maidenform 400x2340 V4 (1)

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

Women

Maidenform

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Maidenform categories

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  • Maidenform
    COVER YOUR BASES
    33.96 € 39.95 €
    L XXL
    191
    33.96 € 39.95 €
  • Maidenform
    SLEEK SMOOTHERS
    33.96 € 39.95 €
    XXL
    428
    33.96 € 39.95 €
  • Maidenform 2-pack
    SLEEK SMOOTHERS
    29.71 € 34.95 €
    S L XL XXL
    551
    29.71 € 34.95 €
  • Maidenform
    COVER YOUR BASES
    31.96 € 39.95 €
    L XXL
    191
    31.96 € 39.95 €
  • Maidenform
    COMFORT DEVOTION
    35.96 € 44.95 €
    34B 34C 36B 36D 38B 38C 38D 40C
    312
    35.96 € 44.95 €
  • Maidenform
    COMFORT DEVOTION
    15.26 € 17.95 €
    XL XXL
    106
    15.26 € 17.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    19.51 € 22.95 €
    S
    533
    19.51 € 22.95 €
  • Maidenform
    FIRM FOUNDATIONS
    36.51 € 42.95 €
    S
    426
    36.51 € 42.95 €
  • Maidenform
    COMFORT DEVOTION
    35.96 € 44.95 €
    34D 36B 36C 36D 38B 38C 38D 40B
    312
    35.96 € 44.95 €
  • Maidenform
    FULL FIGURE
    35.96 € 44.95 €
    DD DDD
    48
    35.96 € 44.95 €
  • Maidenform
    DREAM
    15.26 € 17.95 €
    L
    84
    15.26 € 17.95 €
  • Maidenform
    SLEEK SMOOTHERS
    25.46 € 29.95 €
    XXL
    442
    25.46 € 29.95 €
  • Maidenform
    COMFORT DEVOTION
    38.21 € 44.95 €
    32B 34B 36B 36C 38B 38C 38D 40D
    312
    38.21 € 44.95 €
  • Maidenform
    FULL FIGURE
    35.96 € 44.95 €
    DD DDD
    48
    35.96 € 44.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    19.51 € 22.95 €
    M XXL
    718
    19.51 € 22.95 €
  • Maidenform
    DREAM
    15.26 € 17.95 €
    XL
    84
    15.26 € 17.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    42.46 € 49.95 €
    75 80 85 90
    210
    42.46 € 49.95 €
  • Maidenform
    TAKE INCHES OFF
    55.21 € 64.95 €
    S M
    538
    55.21 € 64.95 €
  • Maidenform
    EASY UP
    36.51 € 42.95 €
    M L
    645
    36.51 € 42.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    19.51 € 22.95 €
    M L XL XXL
    718
    19.51 € 22.95 €
  • Maidenform
    FIRM FOUNDATIONS
    46.71 € 54.95 €
    S L XXL
    364
    46.71 € 54.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    39.96 € 49.95 €
    75 80 85 90
    210
    39.96 € 49.95 €
  • Maidenform
    TAKE INCHES OFF
    55.21 € 64.95 €
    S L XXL
    538
    55.21 € 64.95 €
  • Maidenform
    CLASSIC
    35.96 € 44.95 €
    DD DDD G
    66
    35.96 € 44.95 €
  • Maidenform
    EASY UP
    36.51 € 42.95 €
    S M L
    645
    36.51 € 42.95 €
  • Maidenform
    SLEEK SMOOTHERS
    36.51 € 42.95 €
    S
    458
    36.51 € 42.95 €
  • Maidenform
    SLEEK SMOOTHERS
    38.21 € 44.95 €
    S M L XL XXL
    416
    38.21 € 44.95 €
  • Maidenform
    FIRM FOUNDATIONS
    46.71 € 54.95 €
    S L XL
    364
    46.71 € 54.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    42.46 € 49.95 €
    75 80 85 90
    210
    42.46 € 49.95 €
  • Maidenform
    TAKE INCHES OFF
    55.21 € 64.95 €
    S L XL XXL
    459
    55.21 € 64.95 €
  • Maidenform
    CLASSIC
    35.96 € 44.95 €
    DD DDD G
    66
    35.96 € 44.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    39.96 € 49.95 €
    B C D DD
    187
    39.96 € 49.95 €
  • Maidenform
    FIRM FOUNDATIONS
    42.46 € 49.95 €
    S
    461
    42.46 € 49.95 €
  • Maidenform
    SLEEK SMOOTHERS
    38.21 € 44.95 €
    S M L
    416
    38.21 € 44.95 €
  • Maidenform
    SLEEK SMOOTHERS
    29.71 € 34.95 €
    S M L
    391
    29.71 € 34.95 €
  • Maidenform
    TAKE INCHES OFF
    55.21 € 64.95 €
    M XL XXL
    459
    55.21 € 64.95 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    39.96 € 49.95 €
    B C D DD
    187
    39.96 € 49.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    31.41 € 36.95 €
    M
    262
    31.41 € 36.95 €
  • Maidenform
    SLEEK SMOOTHERS
    29.71 € 34.95 €
    S XXL
    391
    29.71 € 34.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    31.41 € 36.95 €
    M
    262
    31.41 € 36.95 €
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