Abecita is a Swedish company that was founded in 1954 and represents the best of Scandinavian design for women's undergarments. Originating as a corset company in 1932, the brand's journey led to the creation of the iconic "little wonder" bra in 1954, a significant achievement by designer Nina Wahlgren. In 1981, Abecita was acquired by Swegmarks and became an exclusive women's underwear brand. Dedicated to meeting the diverse needs of women, Abecita combines tradition and innovation. The brand's commitment to a culture of respect shapes the cornerstones of its identity, which are comfort, femininity, and practicality. As the go-to Scandinavian expert in women's underwear, Abecita offers a wide range of premium bodywear. From bras to swimsuits, each product provides comfort and support in all aspects of a woman's life. On Boozt.com, you can discover Abecita's timeless blend of craftsmanship and modern design, which represents a new era of high-quality bodywear that prioritizes women's well-being.
Abecita is notable for its well-crafted underwear and swimwear of Scandinavian aesthetics. Founded in 1932 in Borås, Sweden, the company has earned a reputation for innovation with creations like the "Little Wonder" bra. In 1981, Abecita became part of the Swegmark group, further strengthening its expertise and expanding its focus on crafting versatile, high-quality products. The brand works with skilled pattern designers and draws on its heritage to create garments that are both stylish and dependable. With a focus on detail and a reputation built over generations, it remains a trusted name for those seeking functional and elegant wardrobe essentials.
Abecita offers a wide selection of versatile and comfortable undergarments and swimwear. The most popular categories include soft bras, sports bras, and prosthesis-friendly bras. Soft bras have become a customer favorite for their supportive yet wire-free design, being practical and easy to wear. Sports bras are highly sought after for their reliable support and longevity, catering to various active needs. Another standout selection of swimwear features bikinis and swimsuits designed to provide a comfortable fit and resilient wear. These products are designed with care and attention to detail, making them a favorite for meeting everyday needs and personal preferences.