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Swegmark of Sweden, a lingerie brand founded in 1937 by Harry Swegmark in Borås, Sweden, focuses on crafting perfectly fitting bras. Initially a family business, it has grown to reach customers across Europe, offering signature organic cotton lingerie and intimate apparel. Swegmark provides a wide range of bras, sports bras, panties, bikinis, and swimsuits designed for unmatched comfort and support in all aspects of life. Shop authentic Swegmark products on Boozt.com, a Nordic online department store known for its broad selection of handpicked items and curated brands. Enjoy a personalized shopping experience centered on Nordic fashion, ensuring every woman finds intimate apparel that fits perfectly.