Sloggi

sloggi® brings true comfort to people’s everyday lives by creating wearable and innovative bodywear. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivaled comfort through a diverse range of intimate apparel for both women and men. Sloggi was born as the Triumph Group's second global brand, introducing "the cotton revolution". Now, with the slogan "obsessed with comfort", it continues to innovate in the underwear category.

Sloggi offers a wide selection of comfortable and functional intimate apparel for both women and men. Popular items in the women’s collection include the Zero Feel underwear, renowned for being seamless, invisible under clothes, and ultra-comfortable. Sloggi provides various styles in both classic and contemporary designs, from everyday essentials like cotton briefs to stylish bralettes and shapewear. One standout item is their soft pull-on bra, featuring supportive, stretchy fabric and wide straps for ultimate comfort. This non-underwired bra includes a double-layered underbust band, offering excellent support without fastenings or wiring. The brand’s collection also includes bodysuits, nightgowns, and sleepwear—perfect for relaxing at home or enjoying a good night's sleep.

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