In 1991, Belgians Godfried Onraedt and his wife Chris Hoorelbeke embarked on a journey, introducing the world to Sloggi underwear. In 2013, Feryn's sisters took the reins, steering Sloggi to new heights. Their success paved the way for an online presence, bringing renowned Sloggi comfort to a broader audience. Through the years, Sloggi has evolved, marking milestones in comfort and style. In 2009, Sloggi Light Cotton emerged, a pinnacle of lightness and comfort with over 90% cotton infused with Lycra®. Earlier, in 2004, Sloggi Hot Hips revolutionized the 'natural slip' with laser-cut technology, replacing traditional waistbands and seams. Prior to this, in 1999, Sloggi Double Comfort raised the bar with an extra soft, seamless waistband and stretchable flat seams. With decades of innovation, Sloggi is indeed a gift that keeps on giving to women seeking comfortable and functional lingerie. Find the broad selection of Sloggi underwear at Boozt.com. The Nordic online department store distinguishes itself with a commitment to quality, making it a premier choice for Sloggi enthusiasts seeking genuine comfort and style.
sloggi® brings true comfort to people’s everyday lives by creating wearable and innovative bodywear. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivaled comfort through a diverse range of intimate apparel for both women and men. Sloggi was born as the Triumph Group's second global brand, introducing "the cotton revolution". Now, with the slogan "obsessed with comfort", it continues to innovate in the underwear category.
Sloggi offers a wide selection of comfortable and functional intimate apparel for both women and men. Popular items in the women’s collection include the Zero Feel underwear, renowned for being seamless, invisible under clothes, and ultra-comfortable. Sloggi provides various styles in both classic and contemporary designs, from everyday essentials like cotton briefs to stylish bralettes and shapewear. One standout item is their soft pull-on bra, featuring supportive, stretchy fabric and wide straps for ultimate comfort. This non-underwired bra includes a double-layered underbust band, offering excellent support without fastenings or wiring. The brand’s collection also includes bodysuits, nightgowns, and sleepwear—perfect for relaxing at home or enjoying a good night's sleep.